brand positioning
What we know about brand positioning
Effective brand positioning happens when your brand is perceived favorably, valuable, and credible to the consumer The sum of those three
A brand positioning statement outlines exactly what your company does, for whom, and what makes you different The idea behind it is to create a unique niche 14 Examples of Strong Brand Positioning and Why They Work · 1 Tesla: Electric Cars, Solar & Clean Energy · 2 Apple: Think Different · 3 Trader Joe's:
ลูกชิ้นระเบิด “A brand position is the unique space a brand occupies in the mind of its target audience,” says Marty Neumeier, author of The Brand Gap To Brand positioning is the process of carving out a distinct spot for your brand in the marketplace and in the minds of consumers, making sure they see your brand